HTWO, an energy drink company that initially focused on discovering a cure for cancer, launched a hydrogen-infused water product into emerging markets. The company, which is partially owned by Memphis Grizzlies point guard Mike Conley Jr., delivers the product available at health food stores, including Kroger and Whole Foods. The item cost $3.50 per pouch. The company developed a metabolic beverage that offers a health and performance experience to customers. The product also offers benefits, including boosting metabolism, relieving inflammation, reducing lactic acid, and reducing fatigue.

Conley's investment in HTWO

Conley Jr. as an investor, spent his money on the drink energy product after his father (and his agent), Mike Conley Sr., who introduced him to Cody Cook, a doctoral student at the University of Arkansas, who inaugurated the company. Originally, it was five years ago when Cook met Conley Sr. and discussed the opportunity to run HTWO as a CEO.

After Cook advertised the product, Conley Jr. was hoping to bring benefits that work effectively for his teammates in the locker room before making a conclusive decision to invest in HTWO.

"I had to try it before I committed to anything," Conley Jr. told the Memphis Business Journal in October of last year. "I wouldn't want to bring anything around my teammates that doesn't work. But, I've felt much better and the guys felt better, so its become part of the pregame routine."

Conley Sr. reportedly said that the company plans to expand brand awareness for its product, not only to athletes but also to customers outside of athletics. The company has stores in some states, including Ohio, Pennsylvania, Missouri, Kansas, Colorado, Kentucky, Indiana, Iowa, and Nebraska. The product was initially available at local stores in Tennessee, Florida, and Arkansas.

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NBA

Conley's contract deal as a player and endorser

Conley Jr. has become one of the highest-paid players in the NBA. He reportedly signed a 5-year, $153 million deal with the Grizzlies during the free agency process in the summer. The contract he inked is the largest contract ever in NBA history. Prior to the beginning of the regular season, Conley Jr. sealed a shoe deal with the Jordan Brand as an endorser.

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