Facebook just announced that it has once again implemented some changes to the algorithm that controls the #Posts that users see on their timelines. This time around the social media giant is targeting users who blast out hundreds of stories online each day. The company hopes to reduce the number of #Spam posts appearing on its user's timelines to hopefully increase the quality of the articles or posts they are reading each day.

Fight against Spam

Mark Zuckerberg's company has been trying to weed out spam posts from its platform since it went mainstream. Facebook's efforts recently went into high gear when it was caught in the middle of the "#fake news" controversy, where the platform was used to spread hoax news during the United States Presidential Campaign last year.

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The company has somewhat managed to curb the spread of fake news through manual inspection and the help of third-party verification organizations and individuals. The ability of users to report alleged fake news has resulted in the rapid decline in its proliferations, but it still has not fully eradicated the problem.

Additional effort

According to Facebook, the new algorithm change will now reduce the influence of accounts that have been identified as guilty of spreading low-quality or spammy posts on a daily basis. The change will reportedly only affect around 0.1 percent of accounts that share more than 50 posts per day.

Given the platform's 2 billion strong user base, there will still be a significant amount of accounts that will be affected. Based on the company's statements, the new move is likely only targeted specific spammers and will likely not be a cure-all solution.

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Behaviour-driven

In a blog post published yesterday, the company explained that only the active links on the shared post will be affected. The photos and other posts from the users will be left alone. However, the algorithm still considers every individual's behavior towards a specific post, which means that it might still be shown on people's timelines depending on their past interactions and their connections.

Back in May, the company completely cracked down on the spread of click-bait links by removing their prominence within people's timelines altogether. Posts that link to websites with deceptive and annoying ads have also been given lower prominence. Facebook is expected to roll out more changes in the coming months as it continues to be a vital part of social, political, and personal interactions across the globe.