While the attention of most tech fans is towards the high-end flagship offerings of big smartphone manufacturers such as Samsung and Apple, the mid-end market is also actually quite a bustling space in the industry. Low- to mid-end markets are mostly the bread-and-butter of several manufacturers, which is why these markets still remain very competitive up to this day. To compete in this arena, Motorola has now released their latest offering, the #Moto E4, which will compete against the likes of the Samsung Galaxy J3, the Nokia 3 and 5, and the Huawei Honor 6X, among others.

The flagship formula

Similar to the several flagship offering, which offers both a standard-size handset and a large-screened version, Motorola is offering the Moto E4 in two variants, namely the Moto E4 and the E4 Plus.

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Both devices are positioned right below the Moto G5 and the G5 Plus, but they do still sport some impressive specs but at a much lower price.

Hardware specs

The main difference between both versions will, of course, be their screen sizes and #Battery capacities. The standard E4 will sport a 5-inch display with a 1280x720 resolution. The Plus version, on the other hand, will be coming with a larger 5.5-inch display with the same pixel resolution.

The smaller #Model will get a 2,800 mAh battery, while the E4 Plus will be getting a huge 5,000 mAh battery. This actually makes the battery on the Plus model the largest battery in any Motorola smartphone. The difference in the battery sizes will likely have buyers flocking to the bigger model if they have the cash to spare as the huge battery alone will make the purchase well worth it.

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Stand-out features

Motorola is also giving users a lot of high-end features with both devices that are uncommon at this price point. The front facing camera system on both devices will be coming with a dedicated selfie flash for pictures taken in low light. The Moto E4 Plus will be getting a slightly larger 13-megapixel sensor at the rear, while the standard model will get a decent 8-megapixel unit. Both devices are powered by Quadcore MediaTek chips, which can be paired with up to 2GB of RAM for the standard variant and 3GB of RAM for the Plus model.

Both devices also come with a built-in fingerprint scanner, which can be used as a navigation pad similar to the Moto Z2 Play and the Moto G5 and G5 Plus. The standard Motorola Moto E4 will be sold at $130 off-contract, while the larger Plus model will go for $180. Amazon has announced that it will be selling the units at a significantly reduced price for Amazon Prime members. Details regarding the promo should be announced very soon.