Earlier in the week at the Concorso d'Eleganza Villa d'Este event in Italy, BMW finally lifted the curtains off its latest #Concept, the BMW Concept 8 Series. The brand new concept will be serving as the official teaser for the company's upcoming 2018 #Bmw 8 Series luxury sports coupe. The rebirth of the top-of-the-line model is expected to be launched sometime next year and will be the company's official reentry into the ultra-luxury segment.

Sleek lines and an all-new design

Unlike the previous renders and concept art that were published by fans, the brand new concept vehicle looks quite different compared to what was originally envisioned.

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The Concept 8 sports some unique lines that are quite different from any other BMW models. However, despite the drastic design changes, the vehicle's silhouette is still unmistakably a BMW. The iconic kidney grille is now more prominent that the previous 8-series and the rear also look like a futuristic version of the Z4's rear end. While the BMW Concept 8 is obviously just a concept model, a majority of its design may be adopted into the actual production model coming out next year.

The return of a legend

It has been more than two decades since BMW has released an 8-series model vehicle and the company likely wants to reintroduce the brand with a big bang. The original 8-series first came out in 1989 and was considered to be one of the best vehicles BMW has ever produced. The 8-series was the epitome of luxury and performance and the all-new 2018 is expected to be just the same.

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The upcoming production version of the 8-series is therefore expected to be the most luxurious and most expensive car in BMW's 12 model strong line-up.

Taking over the luxury sports coupe market

The upcoming 2018 BMW 8-series will be directly competing against the likes of the Bentley Continental GT and the Mercedes-Benz S-Class Coupe. The new model will also be indirectly replacing the existing third-generation 6-series. BMW has already announced that it will cease its production of the coupe and convertible versions of the 6-series and will instead offer a liftback version called the 6-series GT slated for release within the year.

BMW chairman Harald Krüger recently mentioned in a statement that the all-new 8-series will indeed be the company's "pinnacle of sports performance and exclusivity." It will also spearhead the company's drive towards providing more luxury models, given that there is an increase in demand for luxury performance vehicles in markets such as China and the Middle East.