The Nintendo Switch has become one of the hottest pieces of tech to own since it's global launch on March 3. The hybrid console that blurs the line between home entertainment and mobile entertainment technologies has been racking up sales numbers everywhere and is even being outsold at the time this article is being published. But how many units of the tiny system have actually been sold worldwide remained a mystery. That is until now.
Independent research firm SuperData have released a report detailing the global sales of Nintendo's current hybrid console, the Nintendo Switch.
According to the firm, the console sold 2.4 million units in its first month worldwide.
SuperData staked their research on Nintendo's goal to ship 2 million units of the Nintendo Switch to retailers around the world for March, though their estimates aren't associated with the console's performance in the US. Previously, Nintendo announced that the Switch had sold 906,000 units in its first month in the US. The Nintendo Switch has also shattered records within its first weekend on the market; outperforming every Nintendo console that has come before it.
How It Helped Nintendo Switched From Losing To Winning
Given the results, the Nintendo Switch has shaped up to be quite the comeback story for Nintendo; a company that has found itself at odds with the very console market it once helped to revive after the infamous game crash.
The problem was Nintendo's unwillingness to completely bend to the demands of said market over the years. Rather than providing a more powerful and conventional platform, the company focused more on providing a more efficient and unique one for the masses. However, what is remarkable about the Switch is that it succeeds in providing a little of both.
At its core is arguably the most powerful smart device that functions much like a handheld with two detachable Joycon controllers, each functioning as its own miniature controller for gaming with a friend on the go. But it also includes a dock that can connect the device to the TV like a console and a grip to combine the Joycon controllers together to form a more conventional controller.
Hence, the hook is that consumers can have both a powerful console and handheld fall under one platform for everyone to enjoy.
So What's Next?
Due to these results, SuperData have stated that its firm will change its initial annual forecast for the Switch sales, from 5 million units to 7.2 million units sold. The company's CEO Joost van Dreunen also issued a statement concerning the Switch's performance and what it means for Nintendo.
"Nintendo is performing above expectations, which suggests that, at least for now, it is well on its way to restore investor confidence," SuperData CEO Joost van Dreunen said in his statement.
It's still too soon to tell if the Nintendo Switch will be an ongoing success that Nintendo intends it to be. But there is no denying the fact that the console is off to a great start.
