Snapchat is bringing another change in the company's strategy; the video-sharing app giant is ending its Story feature. It's popular among the new generation of #iPhone users where a collection of photographs and videos shot by the users is uploaded onto the company's platform. It has the same 24-hour lifespan as the popular Discover feature

Everyday activities shot by the #Android users in metropolitan cities like New York, where the social media is heavily used, film interesting activities and share it with their followers. I personally follow few cool 'Snapchatters' such as Britanny Furlan for her exciting daily routines and Laura Graffiti's interesting and informative daily snaps from New York. 

According to Bloomberg the photo and video sharing app will focus on so-called live moments - videos of specific events like the Super Bowl and Fourth of July. 

The employee job losses

It has been reported that about 15 employees responsible for the Story department have lost their jobs as a result of the strategic move by the tech giant.

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"A small number of Local Story curator positions were eliminated in our Los Angeles and New York offices, as the result of changes to our Local Story Storage Coverage", Snapchat said Wednesday in a statement. 

It's not the first time that the company's employees were affected, albeit in a different way altogether. In February this year Snapchat server came under a phishing scam attack.  One of the company's employee's account was compromised by a phishing scam effected in which payroll details of all the employees were revealed.

The following is an excerpt from a statement published by Snapchat on its company website;

"Here’s what happened: Last Friday, Snapchat’s payroll department was targeted by an isolated email phishing scam in which a scammer impersonated our Chief Executive Officer and asked for employee payroll information.

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Unfortunately, the phishing email wasn’t recognized for what it was–a scam–and payroll information about some current and former employees was disclosed externally. To be perfectly clear, though: None of our internal systems were breached, and no user information was accessed.

"Unfortunately, the phishing email wasn’t recognized for what it was–a scam–and payroll information about some current and former employees was disclosed externally. To be perfectly clear, though: None of our internal systems were breached, and no user information was accessed."

Snapchat 5 years later

Snapchat that started life five years ago is now challenging Mark Zuckerberg's Facebook. Snapchat's Story feature is so popular that even Instagram (also owned by Mr. Zuckerberg) came up with a similar 'Stories' feature in order to stay afloat in the social media game. The Story  allows the user to choose photographs and videos from the #Smartphone's camera roll and upload it straight onto the user's MyStory feature.