Football popular in East Africa

The advent of sports betting companies in Kenya’s #Football league sponsorship market and the evident interest in their provision for corporate support to local teams clearly indicates that betting is gaining currency in Kenya. Sports such as football and rugby are popular in Africa. There is an undeniable love for the top European #Soccer leagues. Germany's Bundesliga, England's Premier League, Spain's La Liga, Italy’s Serie A, and France’s La Ligue, have become household names across East African nations.

Partnering with sports betting

The scramble for a share by betting companies in the soccer sponsorship market is a confirmation that the love for sports among Kenyans is providing gaming companies a ready market for the betting products. On Feb.

Advertisements
Advertisements

2, SportsPesa Premier League champions Gor Mahia FC secured a multi-million sponsorship deal with a local sports betting company. The football club’s Chairperson Ambrose Rachier announced the sponsorship deal which is scheduled to run for 5 years. According to Gor Mahia FC’s website the sponsorship by SportPesa is part of the betting company’s “commitment to football development in Kenya.” The chairperson told journalists at a press briefing in Nairobi that the deal will address among other costs; the payment of player’s salaries, recruitment, and the club’s official kitting.

Meanwhile, some sections of the media in Kenya have reported that the Kenya Sports Disputes Tribunal had annulled two sponsorship deals between AFC leopards FC and a betting company. The Tribunal Chairperson John Ohanga told the Daily Nation online publication that a consideration to the fact AFC Leopards officials currently are acting on an interim basis and on a delegated mandate from the tribunal makes it difficult for the club to enter into a contractual agreement with another party before consulting the Tribunal’s head. AFC Leopards are currently engaged in a leadership tussle with two factions claiming control over the club management.

Advertisements

Leaders of the two sides have been accused of separately signing sponsorship deals with two betting firms.

The Sports Tribunal in Kenya has among other mandates; the responsibility to determine appeals against decisions made by national sports organizations or umbrella national sports organizations, whose rules specifically allow for appeals to the Tribunal in relation to the issue in question.

Frank Nutall terminated

In another development, Gor Mahia FC has terminated a contract with Frank Nutall – a British tactician who has during his tenure secured two league titles. Nutall (whose three-year contract was scheduled to lapse on January 2017) has linked the termination of his contract to the Club’s attempt to slash his salary by 50%. According to Frank Nutall, the plan by Gor Mahia FC’s Executive Committee to halve his pay is against a provision in his contract with club which anticipated a 10% increase from January 2016. #Buzz