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For the second week in a row, a horror movie has topped the summer box office. This time it was Warner Bros./New Line Creation's sequel “Annabelle Creation.” However, analysts and experts are saying that this is going to be the worst summer box office for Hollywood in over a decade.
'Annabelle' wins box office
“Annabelle Creation” easily won the domestic box office this weekend as it was the only new major opening. However, the film performed better than analysts had predicted, as it took in $35 million compared to the $27 to $30 million it was expected to make.
This means the movie has already made more than its estimated production budget of $15 million dollars. It also almost made as much as its 2014 predecessor “Annabelle”, which made $37.1 million.
How the rest of the box office performed
Last weekend's number one “The Dark Tower” saw a 58.9% drop from its opening weekend, finishing in fourth place with $7.8 million. “Dunkirk” held on to the second spot in its fourth weekend, taking in $11.4 million. That put the film past the $150 million mark domestically.
Lastly, Open Roads Films animated film “The Nut Job 2: Nutty by Nature” took in $8.9 million from 4,003 theatres during its opening weekend. It performed much worse than its predecessor 2014's “Nut Job”, which took in $19.4 million.
It also had the worst opening in film history for a movie released in over 4,000 theaters. The movie that previously held this was the recently released “The Emoji Movie” and that took in $25.6 million.
Hollywood sees horrible summer box office
As this past weekend started up, reports came out about how Hollywood is headed for its worst summer box office in 11 years.
Prior to this weekend domestic box office revenue was down by 11 percent compared to where it was in 2016. To make matters worse none of the remaining films coming out will change this. In fact, BoxOffice Media projects that it could be down 15 percent since this summer did not see a widely distributed Labor Day weekend film.
In terms of content, with films like “Wonder Women”, “Dunkirk” and “Baby Driver”, the most watched films of the summer had an average score of 72 on RottenTomatoes. Only two other summer box offices since 2007 have finished with a higher score from the aggregator review site. The problem instead was money, as many of the high budget CGI films, franchise sequels, and R-rated comedies had disastrous flops or vastly underperformed.
