A few hours ago, app developer Niantic surprised users of “Pokemon Go” with the launch of The Pokemon GO Adventure Week celebration. The new event -- better known as The Rock-type Pokemon Event -- has kicked off, immediately catching the attention of millions of users around the world. These users are once again roaming the streets with their smartphones in hand, looking for candy to catch all the wild Pokemon available in rural areas. As announced by Niantic, this event will last for an entire week. However, capturing these prized creatures and getting more candy -- as well as new rewards -- will not be as easy as many players might think, because, the places where these Pokemon appear are very difficult to explore.

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A new trick to get more candy during The Pokemon GO Adventure Week celebration

During this week, the distance required to acquire a candy has been reduced by a quarter. This promotion makes it possible to quickly evolve creatures that would normally be difficult. While evolving said creatures still is not easy by any means, and still takes a lot of time and dedication, this new update will likely help players achieve the evolutions they want in less time.

The trick is to walk the necessary distance and wait for the promotion to activate. When it becomes available, you just have to take another step to receive the rare candy. "Pokemon GO" has been credited with getting people out of the house and allowing them to interact with other people and their environment while playing the game.

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Each new event released by Niantic certainly encourages this sort of exploration and interaction, and this latest event will likely be no different.

Discounted PokeBalls, and more

The items in this game are very valuable (especially the PokeBalls) which will be available at a discounted price throughout this current event. Now, players can purchase this item at a 50% discount through the store. It is worth mentioning that a new hat has also been included for you to place on your avatar.

There have been a lot of rumors and speculation surrounding "Pokemon GO" recently, but the one thing that's certain is that Niantic always delivers when it comes to new events, new creatures, and new things to look forward to in the widely popular augmented reality application.

This is all the information known so far. Keep enjoying the game, and stay tuned for more updates as they become available. #Pokémon GO