If there’s anything the community of online trolls is bad at -- besides reading comprehension, social graces and general humanity, it’s picking boycott targets.

First, following the “lecture” from the cast of Broadway's "Hamilton" to Mike Pence, there was #BoycottHamilton. This “campaign,” of a musical that’s sold out well into next year, had the effect of leading to Hamilton’s highest-grossing week to date. Then there was Kellogg’s, one of the leading breakfast cereal brands, which was hit with more ineffectual boycott threats after it pulled advertising from Breitbart.com.

Advertisements

Now, we have ##DumpStarWars..

Advertisements

Worst boycott ever

As usual with these things, it started with Reddit and 4chan. A couple of random idiots on those forums decided that the upcoming movie, "Rogue One: A Star Wars Story," was “anti-white,” thanks to some comments from a weeks-old interview with one of the film’s screenwriters, Chris Weitz..

Advertisements

This led, on Thursday, to #DumpStarWars trending on Twitter. A legitimate social movement? Not at all -- the vast majority of users of the hashtag were by Twitter users making fun of how stupid the idea was.

Second verse, same as the first

#DumpStarWars is not to be confused with ##boycottstarwarsVII, an alleged campaign launched in late 2014 for last year’s Star Wars movie, "The Force Awakens," to boycott that film due to its use of a black stormtrooper and a female protagonist.

#BoycottStarsVII not only failed -- "The Force Awakens," within about a month of release, became the highest-grossing film of all-time at the domestic box office -- but it was never really a campaign at all. It doesn’t appear anyone ever seriously advocated for it, besides low-level Reddit and YouTube commenters. They were just written about by 50 different websites.

There are two lessons here: the media needs to take a better look at ascertaining how legitimate phenomena are before they write about them. And between the most popular Broadway musical of the new century and the most beloved film series of all-time, the bottom-feeders of the Internet need better boycott targets.