Does the phrase 'Gotta catch 'em all' sound familiar? It should if you're a #Pokemon fan. The latest versions of the popular video game franchise -- "Pokemon Sun and Moon" hit stores on November 18th and shattered sales records -- selling over 1.5 million copies in its first week -- as it sent players of all ages on a journey through the mysterious Alola region. This is a region reminiscent of Hawaii, where trainers encounter strange new Pokemon and new forms of past Pokemon like Marowak, Meowth and Raichu. Along the way, they'll battle new trainers and conquer new gyms on their way to the Alolan Pokemon League to prove that they're the very best that no one ever was. What makes Pokemon such a record-setting, record-breaking franchise, even 20 years later?

Easily recognizable

It's easy to see that when you even say the word 'Pokemon' to someone, they'll know what you're talking about. When you see a picture of a little yellow mouse with a lightning bolt-shaped tail, you'd know that's the most famous Pokemon character -- Pikachu. Pokemon has evolved as its fanbase has grown. Nintendo has seen that and they've made Pokemon their star franchise ever since its humble beginnings with Pokemon Red and Blue in 1996.

More than just a game

Pokemon is more than just the video games, it's a TV series, a popular trading card game, a movie series, and an iPhone app. It's become something that can be passed down through generations. Kids today are watching past seasons of the TV show on Netflix. They're watching new episodes on Disney XD. They're playing the video games, the card game, and "Pokemon GO." Today's kids are the new Pokemon trainers and the future Pokemon Masters.

Staying power

Can you believe its been 20 years since Pokemon first graced our world? It seemed like the unlikeliest of possibilities considering that Japanese imports didn't go over well overseas until "Dragon Ball Z" started up in the 80s. Dragon Ball's success opened the floodgates for other franchises, with Pokemon being among the long running ones. It just goes to show that young or old, new fan or fan since the beginning -- you still gotta catch 'em all!