I wrote about the NFL ratings about a month ago in an October 12th article that examined possible factors that were going into the declining interest in the sports league. There were and there remain several variables that have affected and that still affect the NFL's TV ratings. But one of those factors, in my opinion, is the Republican nominee for the 2016 Presidential Election, Donald Trump.
End of election good for NFL football?
Writing a month ago in an article entitled "NFL TV ratings were down again with Fox" I made the following comments: "Perhaps the turning point in the NFL's season will be the weekend after the upcoming presidential election, one that is scheduled for Tuesday, November 8th. It's an election that Hillary Clinton may very well win for the Democratic Party" (October 12th/bolding added). Along these lines, I see the conclusion of the Trump/Clinton drama as creating some political apathy going forwards and a return to normalcy for the NFL. With next weekend being the first weekend post-election, I see it as the measuring stick for how the NFL will do for the balance of the regular season. I have no doubt that Roger Goodell, the commissioner of the NFL, will be playing to close attention to changes in the TV viewing patterns now that the games will be played without election coverage competing for viewership.
Trump thinks he has affected NFL ratings
Donald Trump is quoted in a CBS Sports online article from November 5th, one that John Breech wrote. In that article Trump is quoted as stating: "I don't know if you know, but the NFL is way down in their ratings. And you know why? Two reasons: Number one is this politics they're finding is a much rougher game than football, and more exciting, and this -- honestly we've taken a lot of people away from the NFL." Trump mentions the Colin Kaepernick protests as well, an assessment of Trump's that I firmly agree with despite not aligning myself with numerous other opinions of his.
Writing last month, I argued that what would also fuel interest in the NFL is "simply the emerging situation in the standings." Back on October 12th "There (were) some pretty popular football teams doing well," namely the New England Patriots and Dallas Cowboys. Both teams were 4-1 a month ago and, as an update, both teams are 7-1 now, meaning that they are the emerging favorites in their respective conferences. Accordingly, as Clinton vs. Trump fades into history the emerging story in the NFL could be seen as a potential Super Bowl showdown between veteran Tom Brady and rookie Dak Prescott, the quarterbacks of the two teams. If things return to normal, then that's the duo that will soon be taking center stage in a lot of people's minds. #DonaldTrump #Election 2016