The CBC ran an article on Friday that speaks to how the sinking Canadian dollar is affecting Canadian lifestyle. #Black Friday used to be a day for many to head down to the United States in search of shopping bargains. However, Sophia Harris' November 25th article headlined "Canadians reject Black Friday cross-border shopping as loonie slump continues."
Harris cites some Statistics Canada numbers regarding Black Friday shopping patterns and says "The numbers coincide with a sharp drop in the loonie. In November 2013, it hovered around 95 cents US. By November 2015, it had plummeted to about 75 cents US." Of course, the implication is that deals in the USA are not meant for Canadians when the Canadian dollar starts so far behind the American one.
Price of the Canadian dollar only one factor
I agree that the buying power of the Canadian dollar is a big reason why many won't go to the United States. However, in her article Harris only looks at trends up until 2015. The numbers on the 2016 Black Friday shopping patterns should be interesting when they come out, and I would think much worse from America's perspective. Not only do we have a time frame when the Canadian dollar remains low, but there is a different political and cultural climate that may make the USA unattractive to travelers.
For instance, the USA's election of Donald Trump has lead many to speculate on the topic of how travel plans to America will change for tourists. Felicity Thistlewaite, writing on November 9th at Express (British), headlined: "America set for 'unstable 2017': MILLIONS reconsidering holidays to US after Trump win."
What are the factors that might cause a tourist from any country to avoid the USA? Firstly, you have to think that many who oppose Trump might participate in a silent boycott, a form of passive aggressiveness. Secondly, there are those that might simply fear going to the USA in light of assumptions, whether true or false, about the political implications of a Trump presidency.
The KKK endorsing the president isn't great tourist publicity. Furthermore, the protests in the United States that make the international news so often could affect tourism in America as well. Lastly, on a matter that doesn't have to do with Trump, I would say that all of the news of the mass shootings and police shootings in the United States that make international headlines so often could hurt the perception of America as a major travel destination. I see these as factors affecting Canadian border crossing tendencies as well as the sinking Canadian dollar. The domestic violence and the political climate in the USA may cause many to see America as a place to avoid as opposed to a travel destination.
Where will tourists go if not the USA?
When it comes to Europeans and their travel choices, if it's true that America will lose tourists then who gains them is another question. For certain, when Canadians do their Christmas shopping at home instead of across the border, Canadian businesses have to be happy. Likewise, perhaps the Brits and Europeans that reconsider travel to the USA could be #Canada bound in 2016, a matter I looked at in a different article. #DonaldTrump