Today's capitalist is the one who knows that the only way to preserve and multiply one's wealth is to spend it. The more the capitalist invests (and borrows to invest), the more he has. Think of capitalist-turned-politician #Donald Trump, whose cash 'net worth' was practically zero, or even negative, yet he's wealthiest because of the prospects of future profits.
Trump's unlimited quest
'The more I give, the more I have' echoes a basic marketing strategy, which is to appeal to the consumer's thrift: 'Buy this, spend more, and you'll get extra free!'
Take this proverbial image of the wife who comes home from a shopping spree and informs her partner: I've just saved us $200. Although I wanted to purchase only one coat, I brought three, and got a discount of $200. The embodiment of this extra is the hand washing soap whose last third is differently colored with 'You get 30% free.' Can someone tell me how to get only the 30% extra soap without paying the original cost?
The Trump story represents a caricature of business with which we are all familiar. With his election as president, America has entered a momentous time. The struggle now is a life and death struggle between two hostiles: the capitalist and the consumer.
Donald Trump is representing the capitalist class, who stands for private ownership of the means of production. Throughout his campaign we've heard 'salesman's words, assuring his consumers that even though he didn't have all the details of a plan worked out, he's always on top of it, and the consumer is American society at large.
Trump's gambling and his unlimited quest to remain on top cannot be better illustrated than by increasing sales of derivatives. Derivatives are contracts that derive value from changes in the value of an underlying asset or changes in an interest rate or a financial index. In essence, their value depends on something you do not own.
But we've learned a lot about derivatives over the last decade. Derivatives were the most important cause of the market crash of 2008 and the Great Recession that followed.
But Trump knows how to...
Trump has an inkling of how modern venture capitalism works. He knows how small businesses can become huge powerhouses quickly. He knows how David can beat Goliath. But there's paradoxical fickleness to the benefit of having 'nothing to lose.' By its very nature, it doesn't last forever. And for those who realize they've lost it, it's impossible to get back.
This makes one thing certain: the capitalist Trump is in the saddle and the consumers under the saddle. The means of production are his private property, and production is carried forward for Trump's profit purely.
Trump is a capitalist
Trump is a capitalist to his core and capitalism equals crisis. He has not and cannot have the slightest interest in consumers except to exploit them. And the capitalist Trump is only interested in the welfare of a particular section of the consumers he represents.
Such differences in particular interests are glaringly red flags. They can lead to sharp clashes within America. And soon the changes in the relative importance of the group will be projected on the national political scene as changes in his personal standing.