I am not the first person to write about this, and I certainly won't be the last. I can't change the ways in which social media works, I can just talk about my experiences with it. I have been on Facebook for almost ten years now, Twitter for about five, Soundcloud for about two, and LinkedIn just this year.
When I started writing and recording my own music, I started sharing it on Facebook. Of course I would get the few likes from my parents and a couple of friends, but still nothing major. I wanted people to hear my music, and not have a bias towards it. So then I decided to create a Soundcloud page, and for the first little while it was the same. It was only people I knew from Facebook who were liking and sharing my stuff. Then I realized it was my fault, I wasn't giving anybody else's music a listen, so why would they do me the favor of searching for mine?
Showing interest in others and giving them the feedback you wish to receive
My next step was to join a bunch of groups where artists were trying to accomplish the same goal I was, to be heard. I started listening, liking, sharing, and commenting on their music, and what do you know, they started doing it in return. I went from 18 followers, to 300 within a month. I kept this going for a few more months and now I am over 800. I have received countless messages from other artists from all over the world thanking me for my input, and offering any kind of help they can. Whether it be promoting my music, collaborating, or simply consistency in the listening of my music. What I told friends of mine who were using it without any luck, was that you have to make it a part-time job or you won't get anywhere's with it. Take time whenever you can to sit down for a good half hour to an hour, listening to other artists music, and I can assure you they will return the favor.
More perks of promoting other artists
Once the songs that I felt were my strongest received enough feedback, I decided to put them in a playlist and start sending them to different pubs and cafes around the city. Before long I received a few offers from bar owners, saying that they liked my stuff and would be happy to have me play for them. Once I got a few gigs under my belt, I decided to do the same thing, but this time to a recording studio. They decided to give it a listen, and tell me that they would love to record an album with me, I haven't done this yet, but it's another perk of having a lot of positive comments to go along with your songs. The point I am trying to make here is that, other places will have more confidence in the stuff you are trying to promote, if other people have already praised it.
All Social Media is the same once you understand it
So once I joined LinkedIn I decided to approach it the same way, and this was to look for connections rather than wait for them to come for you. By adding and messaging different contacts, I went out for coffee with different people from different companies. I gathered some very good information, on how to fix my resume, and places to apply. Although I haven't found my dream job yet, I have learned a lot about social media, and with the same approach every day, sooner or later all of us will find the job we are looking for. #Education