Haven't we discussed black appropriation enough, weren't enough people bashed, and weren't there enough statements made on this topic? One would like to think the population is becoming more educated, and less ignorant. Unfortunately, here goes Allure magazine proving this theory wrong.
There were plenty of opportunities for Allure magazine to learn a lesson. The first time Vogue made the mistake of black appropriation was when they utilized black faces as a fashion statement. Since the heat they received the first time wasn't enough, there went Vogue appropriating black culture again. They finally wrote an article on something that represents black culture, but wait... All of the models are white while portraying a hairstyle black women have been wearing for ages. This magazine went out of their way to find white or very light skinned women wearing Senegalese twists. Let's be real, how often do we see white skinned women in this country walking around in Senegalese twists? Almost never.
How is a black female reading this article supposed to relate to an article like that? What about Marc Jacobs, and his "Mini Buns" did they look familiar? They should, because they are already being used: African Bantu Knots. Why is this only a fashionable runway worthy trend when white women are appropriating, and renaming it? You would think everyone would've learned a lesson about black appropriation.
Not Allure magazine. Why is an Afro article only showcasing white women? It's not even a satirical piece or a joke. This is a serious article written about Afros utilizing white models. Some of you readers may say "well why is this a race issue?" Of course it is. Most people with this belief are not black, therefore it doesn't affect them. They lack the empathy and ability to understand the race struggle. It is very difficult for a black woman to wear an afro. First of all, the afro hairstyle is complexed, and difficult to maintain. Beyond that, there is a reason most black female professionals are not wearing their natural afros. They spend hundreds of dollars and many hours constructing weaves to wear because an afro looks "too black" – which makes it much more difficult to get a job or be the face of any company.
Rochelle Ritchie, a Florida #News anchor learned this lesson the hard way. Here's an excerpt about her experience job hunting with an African hairstyle. "I accepted an editor position at a local TV station in my home of Lexington, KY. I had sent out tons of resume tapes hoping to one day be a reporter. But I didn’t get one interview with my relaxed shoulder length hair. One day an anchor, black female, told me I needed to get extensions if I wanted to land a job. I got extensions and made a new tape with my new look and I started getting calls immediately."
She has decided to take a stand and wear her natural hair for her daughter's sake. Since white women also define the beauty standards, it is harder for black women, and especially young black girls to feel beautiful wearing their natural afro.
So why is it ethical for Allure to produce a slap in the face article such as this? Why has it become fashionable for white women to rock this afro, that black women have been wearing for years? What a wonderful opportunity for them to have used black women in their article, and move the black appropriation movement forward. Wasn't it enough when the Kardashians repeatedly appropriated black culture? Wasn't it enough when Amanda Stenberg spoke out? Allure magazine absolutely takes the cake for blatant ignorance! #Kim Kardashian