Mexican chain restaurant, Chipotle, should probably add a couple new items to their menu, including norovirus, E. coli and salmonella. This way, customers know what they’re truly ordering, along with their burrito bowls and crispy corn tacos.
Chipotle norovirus infects over 135 people
The most recent outbreak of norovirus at a Chipotle restaurant in Loudoun County, Virginia, is prompting two men, Kyle Hogan and Patrick Moore, to sue the chain. If they win the lawsuit, Chipotle could end up paying close to $150,000 for their food-induced illness.
That’s a high price to pay for a stomach ache.
Although Hogan and Moore are the two main plaintiffs we’re aware of, attorneys may be kept busy for a long time. This most recent norovirus outbreak has affected more than 135 individuals, according to the NBC Washington. Texas-based attorney, Ron Simon, who specializes in Food Poisoning, expects to help many other Chipotle patrons.
Chipotle should pay for its crimes, according to attorney
Food poisoning is a serious condition, especially when victims contract illnesses from established chain restaurants. The norovirus is certainly not what these patrons paid for. Nonetheless, isn’t a $74,000 lawsuit for each plaintiff a bit steep?
As attorney Ron Simon, puts it, “The only way that we are going to get companies to stop bad behavior is to make them pay for it.” And seeing Chipotles’ history of food poisoning, perhaps it takes hefty fines, along with a side of public shaming, to address their food safety indiscretions.
Chipotle norovirus leads to federal investigation
Chipotle faces more than just customer lawsuits. Due to the food-related illnesses that have been linked back to the chain since 2015, Chipotle is also being served with a federal grand jury subpoena.
In short, Chipotle is now dealing with a criminal investigation thanks to their lack of caution.
Needless to say, this is bad press for the trendy chain, and stocks reflect consumer fear and disappointment, dropping nearly 13 percent following the outbreak.
Can Chipotle regain patron trust?
In an effort to build trust and earn back the respect of the public, Chipotle has taken steps to improve this dire situation. The Sterling restaurant was closed for two days to ensure top-to-bottom cleaning after the outbreak was reported.
Chipotle representatives admitted that a sick employee helped spread the norovirus, which includes digestive symptoms such as nausea, stomach aches, diarrhea and vomiting. They’ve also stated that they will be cooperative with the federal investigation.
Chipotle had originally aimed to raise their menu prices in order to keep up with rising costs. It’s safe to say that such business plans are on hold for the time being. Higher prices along with negative press are the last thing this spiraling chain needs.
