After Donald Trump's shocking win, his supporters haven't made much news. But now a number of #trump supporters are having Starbucks baristas write the name "Trump" on their coffee cups instead of their actual names. As Business Insider reported, the trend seems to have originated with the alt-right figure known as Baked Alaska on Twitter. Baked Alaska is closely tied to Milo Yiannopoulos, another leader in the alt-right movement who recently had his Twitter account permanently banned.
Baked Alaska also took to Periscope--a live streaming service--to talk about the Trump cup challenge. The Trump supporters are using the hashtag ##TrumpCup to share about their experiences trying to get Trump's name put on their coffee cups.
TrumpCups are "triggering" some baristas
"If someone is getting so triggered, they can't write Trump on a coffee cup at Starbucks and they're crying liberal tears and they're calling the cops, that's insane."
When one Trump supporter attempted to get the President-elect's name put on his cup, he apparently had the police called on him. It's unclear whether there were other circumstances that led the Starbucks employees to call the police, but in the video, you can hear the employee refusing to write Trump on the man's cup. The Starbucks employee can also be heard asking another employee to contact the police. Whether the man was actually arrested or not, we don't yet know, but it does appear that he failed to get his TrumpCup.
— FLPrincessSJK♛ (@lollicakesFL) November 8, 2016
Baked Alaska said the purpose of the Trump cup is to "trigger SJW" baristas, as Business Insider noted. The term SJW means social justice warrior and is often used as an insult by those in the alt-right movement.
Starbucks responds to the protest
The company responded to the #TrumpCup protest by essentially saying that writing names on customers' cups is not policy, but rather a tradition. As CNN reported, the company said that it hopes that customers won't try to take advantage of their longstanding tradition of writing and calling out customers' names.
"Over the years, writing customer names on cups and calling out their names has been a fun ritual in our stores," the company spokesperson said. "Rarely has it been abused or taken advantage of. We hope and trust that our customers will continue to honor that tradition."