2016 was a dynamic and inventive year for makeup. With the highly competitive world of cosmetics, it's difficult for the everyday consumer to know what to expect. Luckily brands such as Kat Von D, Kylie cosmetics as well as celebrities like Angela Simmons have been dropping hints on social media as to what #beauty fanatics have to look forward to. Whether you well versed in the beauty industry, just starting out or admiring from afar there is something for everyone to love.

Urban Decay

This brand is known for their high-quality eyeshadows, impressively pigmented eyeshadows, and faithful customer base. They already won over the hearts of #make-up users with their long lasting Urban decay all nighter spray but now they expanding to include a range of make-up prepping products for your skin as well.

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Five new skin primers are set to join the Urban decay family at the end of this month.

Estee

The Estee edit line is growing. The newest editions include the Estee Edit Fluid Metal Eyeshadows in six spring-ready shades. These high shine shadows can be worn on their own or as a base for other makeup to make a dramatic eye look.

Paul & Joe

Equally exciting but more affordable this line by fashion designer Sophie Mechaly, which can be found on Beauty Bay looks like it will be able to satisfy those of us craving the soft pastel colors of the warmer months. February will see the addition of new blushes and eyeshadows to their limited edition anniversary collection.

YSL

No make-up list is complete without Yves Saint Laurent and as usual, they have come to deliver interesting items for the make-up world.

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YSL has taken the subject of the new year as inspiration launching a Chinese New Year Pallet. Featuring a theme of vibrant reds and, inky black and metallic ornate gold they are bringing festive packaging with quality, you expect from a premium brand. This is collection is perfect for make-up collectors as it is certainly a statement line.

The year has only just begun, with each season will bring an array of trends and items that will no doubt leave their kiss mark on the beauty world. Judging by what the brands have graced us with so far it's more than enough to wet the pallet. #skin care