The Hamilton Watch Company was founded in 1892 and throughout its history the iconic brand has been a integral part of culture, from its pocket watches in the railroad to field watches for the military.

Hamilton’s offerings have been favorite watches in film for more than 60 years because of the brand’s versatile styles and designs. Among its more than 450 “cameos” in #Movies, Hamilton has been featured in Men in Black, Spider-Man 2, A Beautiful Mind, Die Hard and comedies like Nutty Professor II, You’ve Got Mail, Hairspray and Legally Blonde.

Two of the watch's most prominent roles occurred in director Stanley Kubrick’s Space Odyssey: 2001 made in 1968, and The Martian, the 2011 film starring Matt Damon.

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Hamilton has an iconic history

In addition to its vast movie appearances, Hamilton has an equally strong background in Aviation. Pilots delivering U.S. airmail between Washington and New York wore the brand and it also became the official choice of commercial U.S airlines in the 1930s. Hamilton currently sponsors many international aviation events, including the Free Flight Masters in France.

One of the brand’s biggest moments occurred in 1957 with the introduction of the Ventura on January 3, 1957. The timepiece was the world’s first batter-powered watch and it nearly immediately began a favorite for many watch fanciers, including Elvis Presley, because of its unique arrowhead style.

While Presley also liked Rolex, Longines, Omege and other brands, he wore his Ventura so often, it became known as the “Elvis Watch.” When the rock & roll pioneer wore the Ventura in his 1961 film “Blue Hawaii” sales of the timepiece exponentially grew.

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Eight decades after its debut and to commemorate what would have been Presley’s 80th birthday (a year late), Hamilton has introduced the modern version of the Ventura.

The new Ventura, available in five styles, simultaneously honors two icons — the singer and actor and the wristwatch. The Ventura is available with quartz and automatic options and with brown and black leather, stainless steel and black rubber bands.

The new watches are being marketed with the slogan, “The Legend Lives On.” The timepieces range in price from $845 to $1,495. #Celebrities