Giving Tuesday 2015, which took place on Dec. 1, proved a tremendous success for scores of non-profits and charities, which collected more than $100 million to advance their respective causes. In fact, it proved to be an especially good day for Paypal, as tentative reports indicate that the payment processor --which helped to raise $8.6 million last year and had targeted a $19 million figure for 2015-- successfully set a new Guinness World Record for the most money donated online to charity over 24 hours by facilitating the collection of $45.8 million.

Blasting #News spoke with Paypal Director of Global Consumer Initiatives Pablo Rodriguez on Giving Tuesday to uncover the company's motivations for trying to break the record, and to find out how they plan to help consumers donate even more to charity all throughout the month of December.

Advertisements
Advertisements

According to Rodriguez, Giving Tuesday was founded in 2012 to remind Black Friday and Cyber Monday shoppers "of the entire season of giving and the importance of giving back."

Giving Tuesday: the latest numbers

Per data posted to the movement's official website, droves of consumers heard the call and responded with their wallets. A total of 698,961 Giving Tuesday donors representing 71 countries around the world raised a mind-boggling $116.7 million for a variety of non-profits and charitable organizations. The movement was powered by 1.3 million social media mentions, which were defined as posts made to Facebook, Twitter, and Instagram using the hashtags #UNSelfie, #MyGivingStory, #greatgiving, and #GivingTuesday. Even more unbelievably, the movement accrued a whopping 114 billion impressions on Twitter over just 24 hours.

Advertisements

Although Giving Tuesday was a resounding success, Rodriguez was was quick to offer up a reminder that supporting non-profits and charities shouldn't be a once-a-year kind of activity. In fact, consumers who use Paypal to make online contributions of $10 or more to a number of charities through Dec. 31 will see the payment processor throw in a one percent match to their donations. 

Consumers interested in making an online charitable gift can check out Network for Good to search for and research eligible organizations.