Today we are going to talk about some new Facebook limitations geared towards spammy posts. Such posts that appear to goad users into interacting with likes, shares, comments and other actions have been noticed by Facebook. This tactic as Facebook dubs, "engagement bait" takes advantage of Facebook's News Feed algorithm by boosting engagement in order to get greater reach. This week, Facebook announced that they will begin demoting individual posts from people and Pages that use engagement bait.
Engagement Bait
It is super important when creating catchy titles to stay away from engagement bait.
Facebook is working hard to foster more authentic engagement. Facebook teams are reviewing and categorizing thousands of posts to inform a machine learning model to detect different types of engagement baits. If the machine picks up on these types of posts, they will be shown less in the News Feed.
Facebook Reducing Clickbait Headlines
Facebook is taking into account three things to reduce clickbait headlines. The first being, Facebook is taking into account clickbait at the individual post level in addition to the domain and Page level. This is all in order to reduce clickbait headlines.
The second is Facebook is dividing their efforts into two separate signals. They are looking at whether a headline withholds information or exaggerates information.
And lastly, the third, Facebook is starting to test this work in multiple languages to ensure all reduction of clickbait.
All three of these measures are to ensure authentic communication. To understand what people find authentic and what people do not.,
Ensuring authenticity
Facebook's main goal is to keep authenticity and promote meaningful conversations.
They will demote all posts that go against their key News Feed values. Facebook will continue to demote clickbait headlines and links to low-quality web page experiences to get rid of the spammy, misleading and sensational content. A tip for Page Admins is to continue to focus on posting relevant and meaningful stories that do not engage in bait tactics.
Another useful tip for people who are admins of big pages, spread out your posts. Facebook does not like it when you post consecutively in a timely fashion. Spread it out. Wait 1-2 hours before posting again. Additionally, wait for a post to get significant reach before you post another article. Its all about the rhythm in posting.
Three Easy publisher tips
1- People on Facebook value informative and meaningful information. Think about your own self, your not gonna scroll and click articles that don't have relevance to you. Keep it interesting and understand your audience!
2- Keep information accurate and authentic. Don't post an article if you are not 100 percent sure its truthful. Additionally, as stated above, don't post click bait links.
3- Keep your information respectful and safe. Don't post content with nudity and/or sexual activity. Don't post content with violence and graphic content. Don't post hate speech. Do not encourage self injury. Be smart.
